Privacy policy
How Bristolian Coaches collects, uses and safeguards your personal information.
Policy summary
Last updated: 30 April 2025.
This policy explains what information we collect, why we use it, who it may be shared with and how you can contact us about your data.
1. Introduction
Bristolian Coaches ("we", "us", "our") is committed to protecting and respecting your privacy. This policy explains how we collect, use, disclose and safeguard your personal information when you use our services, visit our website or interact with us in any other way.
Bristolian Coaches is a trading name of AM2PM Innovations Ltd, the data controller responsible for your personal data. Registered office: 44 Bath Hill, Keynsham, Bristol BS31 1HG.
2. Information we collect about you
- Identity data: first name, last name and title.
- Contact data: billing address, pickup and drop-off locations, email address and telephone numbers.
- Booking data: journey dates, times, locations, passenger numbers, luggage requirements and preferences.
- Financial data: payment details processed through third-party providers where applicable.
- Technical data: IP address, browser type and device data, if applicable.
- Usage data: information about how you use our website or services.
- Communication data: emails, phone calls and messages.
- Location data: vehicle GPS data and operational tracking where used.
- Special category data: health, disability or access information provided with explicit consent.
- Children's data: limited data necessary for bookings involving children.
3. How we collect your information
- Direct interactions by phone, email, website forms or booking communications.
- Automated technologies, including Google Analytics 4 — this only runs after you accept analytics in our cookie banner. See our Cookie Policy for full detail.
- Third-party booking platforms and service providers, where applicable.
- Vehicle GPS and operational systems.
4. How we use your information
We use your information where it is necessary to perform a contract, for legitimate business interests, to comply with legal obligations, or where consent has been given.
This may include preparing quotes, planning journeys, confirming bookings, contacting customers, managing vehicles and drivers, handling payments, dealing with complaints, meeting safety and legal requirements, and improving the website or service.
5. Sharing your information
We may share your personal data with drivers, employees, contractors, partner operators, professional advisers, regulators and authorities where required. Our website enquiry form is processed by Web3Forms; our website analytics (where you have consented) is processed by Google Analytics 4. We never sell your personal data.
6. Data security
We use appropriate technical and organisational measures including secure systems, access controls, staff training and breach response procedures.
7. Data retention
Personal data is retained only as long as necessary for legal, regulatory, insurance and operational requirements. Financial records may be retained for up to six years.
8. Your data protection rights
- Right of access.
- Right to rectification.
- Right to erasure.
- Right to restrict processing.
- Right to data portability.
- Right to object.
- Right to withdraw consent.
9. Children's privacy
We take special care with children's data and require parental, guardian, school or organiser consent where applicable.
10. International data transfers
We generally do not transfer personal data outside the UK or EEA. If required, appropriate safeguards will be applied.
11. Cookies and analytics
The website uses necessary local storage to remember cookie choices. Google Analytics 4 is prepared for the site, but analytics are off by default and only load if you choose to accept analytics.
If analytics are accepted, Google Analytics 4 may collect usage information such as pages viewed, approximate location, device type and referral source. If analytics are rejected, the website works normally and the Google Analytics script is not loaded. You can change or withdraw your choice using the cookie choices link in the footer.
12. Changes to this policy
We keep this policy under review and will update it as necessary.
13. How to contact us
Email: office@bristoliancoaches.co.uk
Post: Data Protection Enquiry, Bristolian Coaches, 44 Bath Hill, Keynsham, Bristol BS31 1HG.
14. Complaints
You have the right to complain to the Information Commissioner's Office. We encourage contacting us first so we can address concerns directly.